Did you know that 30% of alcohol consumed worldwide is counterfeit?
Welcome back to the Startup Sitdown, an end-of-the-week series where we talk about a high-growth, industry-disrupting technology trend — also known as a directional arrow of progress.
Today’s directional arrow of progress:
Increasing personalization and transparency in the beverage industry enabled by emerging technologies like blockchain, virtual reality and AI.
So what are some of the hottest beverage tech startups aligning with this arrow right now?
Bright Cellars
Stop wine whining and start wine winning 🍷
Created by two MIT grads, Bright Cellars matches you to wines that you’ll love using a nifty little algorithm called the Bright Points algorithm.
Get 50% off your first Bright Cellars order with the link here!
Avery Dennison Corporate + Everledger
Label manufacturer, Avery Dennison Corporate, and blockchain company, Everledger, have partnered to create a traceable wine blockchain solution.
But what’s that?
Everledger is leveraging blockchain to permanently secure the provenance of wines. This will protect wine & alcohol brands from frausters and ensure quality control.
Learn more about their technology here
Wine Vision
Wine Vision is a French startup that provides immersive wine tourism with virtual reality (VR).
It allows wine producers to create personalized virtual tours of wine estates for merchants, restaurants and grocery sores!
Key Takeaways
The adoption of virtual reality is proliferating — making its way into every industry imaginable as a key revenue driver and customer experience enhancer.
Beverage technology is an emerging consumer trend to watch 👀
Global food and beverage market size in 2021: $5.8 trillion
Global food and beverage market size in 2022: $6.4 trillion
Global food and beverage market size in 2026: $8.9 trillion
Hyper-personalization enabled by data-driven recommendation algorithms (see Bright Cellars) are creating seamless beverage experiences for consumers.